The Copywriter's Handbook (4th Edition) by Robert W. Bly
The classic guide to copywriting, now in an entirely updated fourth edition
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products.
Among the tips revealed:
* 8 headlines that work--and how to use them
* The 5-step “Motivating Sequence” for generating more sales and profits
* 10 tips for boosting landing page conversion rates
* 15 techniques to ensure your emails get high open and click-through rates
* How to create powerful “lead magnets” that double response rates
* The “4 S” formula for making your copy clear, concise, and compelling
This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources.
Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
Format: Paperback | 496 pages
Dimensions (cm): 20.9 x 13.7 x 3 | 528g -
Publication Date: 07 Apr 2020
Publisher: St. Martin's Publishing Group
Imprint: St. Martin's Griffin
Publication City/Country: New York, United States
Language: English
ISBN10: 1250238013
ISBN13: 9781250238016
Condition: Very Good
A book that does not look new and has been read but is in excellent condition. No obvious damage to the cover. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. Very minimal wear and tear.