The Four: The Hidden DNA of Amazon, Apple, Facebook and Google by Scott Galloway
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Instead of buying the myths these companies broadcast, Galloway asks fundamental questions-
- How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)?
- Why does the stock market forgive them for sins that would destroy other firms?
- And as they race to become the world's first trillion-dollar company, can anyone challenge them?
In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Format: Paperback | 336 pages
Dimensions (cm): 19.7 x 12.7 x 2 | 240g
Publication Date: 17 Sep 2018
Publisher: Penguin Books
Imprint: Transworld Publishers
Publication City/Country: London, United Kingdom
Language: English
Illustrations note: b&w graphs
ISBN10: 0552173436
ISBN13: 9780552173438
Condition: Very Good
A book that does not look new and has been read but is in excellent condition. Very minimal damage to the cover, including tiny scuff marks along the edges of the front cover. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. Very minimal wear and tear.