Ego Is the Enemy: The Fight to Master Our Greatest Opponent by Ryan Holiday
A powerful meditation on the nature and dangers of ego, from the bestselling author of The Obstacle is the Way.
It's wrecked the careers of promising young geniuses. It's evaporated great fortunes and run companies into the ground. It's made adversity unbearable and turned struggle into shame. Every great philosopher has warned against it, in our most lasting stories and countless works of art, in all culture and all ages. Its name? Ego, and it is the enemy - of ambition, of success and of resilience.
In Ego is the Enemy, Ryan Holiday shows us how and why ego is such a powerful internal opponent to be guarded against at all stages of our careers and lives, and that we can only create our best work when we identify, acknowledge and disarm its dangers. Drawing on an array of inspiring characters and narratives from literature, philosophy and history, the book explores the nature and dangers of ego to illustrate how you can be humble in your aspirations, gracious in your success and resilient in your failures.
The result is an inspiring and timely reminder that humility and confidence are our greatest friends when confronting the challenges of a culture that tends to fan the flames of ego, a book full of themes and life lessons that will resonate, uplift and inspire.
About the Author
Ryan Holiday is the bestselling author of Trust Me, I'm Lying, Growth Hacker Marketing and The Obstacle is the Way. His books have been translated into seventeen languages and his writing has appeared everywhere from the Columbia Journalism Review to Fast Company. He was director of marketing at American Apparel for many years, and his strategies in growth hacking and advertising are used as case studies by Twitter, YouTube and Google.
Format: Paperback | 256 pages
Dimensions (cm): 19.7 x 12.9 x 1.6 | 218g
Publication Date: 01 Sep 2017
Publisher: Profile Books
Publication City/Country: London, United Kingdom
Language: English
ISBN10: 1781257027
ISBN13: 9781781257029
Condition: Good
A book that has been read but is in good condition. Some damage to the cover including scuff marks along the edges, and a slight upward bend to the front cover, but no holes or tears. The majority of pages are undamaged with some minor creasing but no tearing. No pencil underlining of text, no highlighting of text and no writing in margins. No missing pages.